There is no question who you speak to regarding this topic will have varied perspectives on the validity of network marketing. Those who are legitimately doing well will have a positive outlook on network marketing, while those who have lost money, will, of course, tell you it’s a scam. To a certain extent you can liken it to does marriage work; those who are happily married and those who are divorced.
Everyone’s perspective will influence their opinion, but how will their experiences apply to you can be completely off base and lead you astray. There are reasons growth continues to happen in network marketing and why more individuals are starting in network marketing every day. It’s a powerful marketing model that’s sweeping the world and will have a greater impact than franchising. Bold statements? Read further to understand how our perspective was determined from both experience in the industry as well as other business leaders.
Fortune magazine called direct selling (of which network marketing is the largest segment) “the best-kept secret in the business world.” It has experienced 91-percent growth in the last 10 years with annual sales in excess of $30 billion in the United States, and $200 billion worldwide. Financial experts have stated it’s a “recession proof” industry. Billionaire Warren Buffet, after purchasing a network marketing company, called it the best investment he’d ever made. Tom Peters, the author of In Search of Excellence, calls it the first truly revolutionary shift in marketing in the last 50 years.
Why the Interest in Network Marketing?
The main reason so many people are entering network marketing is how well it is suited to the current marketing trends. If you haven’t figured it out by now, the baby boomers (those born between 1946 and 1964) are in control. Seventy-six million strong in the United States, and over a billion worldwide, the boomers have dictated what’s hot, from baby food to fast food to minivans to SUVs. The boomers are now looking for products which will help them look and feel younger, and for ways to secure their financial future and enjoy more time freedom. They are finding solutions to these desires and much more within network marketing.
Tired of the corporate rat race, many people are starting home businesses in record numbers. CNN reported that a new home-based business is started in the United States every 11 seconds. The home-business boom is the next big trend, and network marketing is one of the hottest home businesses available. It offers low start-up investment and monthly overhead, and entrepreneurs can start part-time, while still employed, and build the business to replace their current job income. Age, gender and race aren’t barriers in network marketing; in fact, well over half of the success stories are women.
Is Network Marketing for You?
There is no perfect or right type of person for network marketing. There’s a common myth that network marketing is all about selling, so many people who don’t see themselves as “salespeople” shy away from it. The truth is, most of the people who are a huge success in network marketing aren’t sales types and tend to be more introverted.
With the advancements in technology today, your geographic location is no longer an issue. You can reach out to people anywhere in the world and build your network marketing business almost entirely through the internet. Weekly meetings are replaced by live webinars conducted online where both you and your potential distributor can watch and listen from the comfort of your own homes, and selling products if you choose, can also be done online through secure stores.
The truth of the matter is if you are looking at network marketing as having to make sales every day, you are defeating yourself before you even start. Through our success, dealing and working with other successful distributors and even regular conversation we have with Master Distributors, being a success does not steam from who can sell the most. It is about who can provide answers to people’s questions. They will have a concern or problem and you can provide them a solution. Whether that is a product you promote or the business itself, when you present the solution to a problem, you are not selling.
People aren’t looking for products, services–or even business opportunities; they’re looking for solutions to life’s problems. You cannot solve all of life’s problems with network marketing, but there are many you can. This is a relationship and problem-solving business, not sales.
In fact, the biggest reasons why people are flocking to network marketing are time leverage, residual income, and tax benefits. Network marketing is one of the few businesses that doesn’t require employees, yet enables the owner to leverage his or her time by building a network of independent business people. This network, which purchases and sells products or services, generates a residual income for the owner. Unlike the income earned at a job, which stops when the work stops, residual income continues on long after the work is completed. As exciting as leverage and residual income are, boomers, love the tax benefits of network marketing. Tax expert Sanford Botkin says that a network marketing home business can result in tax savings of $3,000 to $9,000 per year.
The final reason why so many people of all ages are interested in network marketing is the internet. Success requires a business owner to build a large network of people who buy and sell products/services and recruit others who’ll do the same. The internet now enables network marketers to build national and international businesses from the comfort of their home. No more early-morning alarms and high-stress commutes; all the work can be done from a bedroom with a computer and telephone.
Thanks to the internet, people can now work from the comfort of their home, and within a few months to a few years, build a large international business. The income from this business will secure their financial future and provide more free time to truly enjoy life. The best part is that anyone can do it.
In the movie The Graduate, a young Dustin Hoffman was told that the future was in plastics. We are here to tell you that the future is in network marketing, and that future is now.
* Engineered Lifestyles does not guarantee any level of success or income from the NHT Global Business opportunity or any other money-making opportunity. Every independent distributor’s income depends on his or her own efforts, diligence, and skill. Please see our full Earnings Disclaimer here.