Transparency in Network Marketing Essential for Long-Term Success

Transparency in Network Marketing

A Requirement for Every Business

Transparency in Network Marketing

Dealing with any type of business venture requires investigation. You as the entrepreneur want to make sure that should you decide to invest your time and money into a business venture, it will have the fundamentals in place to be successful.

In the traditional business world, one of the things investors seek in a business is transparency. They want to be able to clearly see the nuts and bolts of the business, the revenue, the expenses and the income that is being generated. Successful companies that are transparent with their financials have little trouble getting investors to put up their capital for new expansions and new ventures.

This same principle is true in network marketing, or at least it should be. The difference is that the investor is now the individual who is looking at the network marketing business opportunity, and you as the business owner have to educate them on the business opportunity.

But all too often, when in the courting phase of prospecting, the presentation process is conducted with smoke and mirrors. Why is there little substance to the presentations and only hype? Is there something to hide?

Start From the Beginning

For anyone that has been involved in a network marketing opportunity you know the feeling of being prospected. You have an individual who is willing to share with you information that they feel is necessary for you to join their opportunity. They will say just about anything to make you feel as if the opportunity is right for you, and while we are not saying there are not a lot of great and viable network marketing business opportunities out there, you must first start at the beginning.

Remember this is about being transparent. The same transparency that big business utilizes should be applied here as well, albeit on a smaller scale.

Key Features of Network Marketing Opportunity

We are not here to discuss what the most important parts of a network marketing opportunity are, that we will save for another article. We are here to discuss transparency in network marketing, and for there are three key features that you need to focus on to get the information you need to make an informed decision. Those three key features of any network marketing opportunity that you need to focus on and have transparency in are leadership, compensation plan and products.

While some may disagree with the three key features we have listed, it is in these three features where the transparency happens; first in the leadership, then in the compensation plan, and finally in the products.

Think about this, after you get started with the network marketing opportunity, what will be the three things that you will deal with most? The Corporate staff? No. Celebrity endorsements? No. Conventions? No.

You will be dealing with the leadership in the field, the compensation plan and the products every day in some way. So for this reason, complete transparency is required before you get started so that you can be clear on what you will be required to do to be successful.

Field Leadership Transparency

When discussing leadership, many times the discussion revolves around the corporate leadership of a network marketing opportunity. While we agree that this is important to have a stable and innovative corporate staff, it pales in comparison to the field leadership that is actively building the network marketing opportunity. When you are investigating, make sure to keep your focus on the leadership that is in the field. The leadership that will be helping you build your business will be the leadership that comes from the distributor base, not corporate.

Some factors to look at regarding the field leadership are longevity and history. The expression "time will either promote you or expose you" is one that is often shared with our clients. When you are looking at the field leadership of a network marketing opportunity what does time have to say about them?

Are the leaders "opportunity jumpers" here today, gone tomorrow, or are they legitimately building their business long-term? Another question that rarely gets asked but is almost important as the first is, how long has the leadership been together? Is there just one leader and all others are used simply in a support role, or is the leadership truly a team?

This is important as you want to be sure that your business has the ability to draw from all the leaders and not just one. This allows you much more leveraged knowledge and building power as you have the collective minds of successful network marketing professionals working with you.

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